If you’re an influencer or content creator, taxes probably aren’t your favorite topic. But ignoring your deductions can cost you thousands of dollars a year. Whether you’re making money through TikTok, Instagram, YouTube, or brand sponsorships, you need to understand what you can legally write off.

This blog walks through 10 of the most powerful deductions available to digital creators. All of them are IRS-compliant—and frequently overlooked.

We’ve also created a dedicated Influencer Tax & Accounting Services page that breaks down everything we do for creators like you.

1. Camera and Video Equipment

If you bought a DSLR, tripod, microphone, or ring light, these are deductible business expenses. Even smartphones used primarily for content may qualify.

2. Editing Software

Whether you use Adobe Premiere, Final Cut Pro, Canva, or CapCut—any paid editing tools used to produce your content can be written off.

3. Home Office Deduction

If you have a dedicated filming or editing space at home, you may qualify for a home office deduction. This includes a portion of your rent, utilities, and internet.

4. Internet and Phone Bill

A portion of your cell phone and internet bill can be deducted based on business use. If you’re constantly uploading or livestreaming, this is a key write-off.

5. Travel Expenses

Did you travel to shoot content, attend a brand event, or meet with collaborators? Flights, hotels, rental cars, and meals related to business are all deductible.

6. Props, Costumes, and Set Materials

Clothing purchased solely for filming (e.g., costumes or unique outfits), props, backdrops, and decor used in videos are all fair game.

7. Marketing and Promotion

This includes paid ads, email platforms like ConvertKit, social media scheduling tools, or even hiring a photographer for branded shoots.

8. Contractor Payments

Do you pay an editor, virtual assistant, or graphic designer? If you paid any freelancer over $600 during the year, you may also need to issue a 1099-NEC.

9. Business Formation Costs

If you formed an LLC, S-Corp, or other business entity, the legal and filing fees are deductible.

10. Business Education and Coaching

Courses, memberships, or conferences related to growing your content brand or monetizing it qualify as deductible business development expenses.

Final Thoughts

Many influencers miss out on these deductions simply because they aren’t working with someone who understands their business model. At Polaris Tax & Accounting, we’ve built our Influencer Tax Services to help you take advantage of every opportunity while staying compliant.

Want to know what else you can write off—or whether you should be an LLC or S-Corp? We can help.

Schedule a Consultation to learn how we work with content creators across the U.S.